Eye-Fi Pro 4GB Wireless SDHC Memory Card Supports RAW

Eye-Fi announced today a new wireless SDHC memory card for digital cameras that allows you to automatically upload images straight from their camera wirelessly to their computer and the Web. The new Eye-Fi Pro includes support for RAW image format and peer-to-peer connectivity for a direct connection between the camera and a computer (adhoc) which requires no router or Internet connection.

Eye-Fi also announced today that all Eye-Fi card users can now select which photos or videos they want to wirelessly transfer from their camera to their computer or the Web, using the new Selective Transfer feature.

Using the standard protect or lock feature in any cameras menu,nusers can select which files to wirelessly upload. Any protectednphoto or video will automatically be uploaded, and all photos andnvideos will remain on the memory card until the user manually deletesnthem. Selective Transfer is free and available now for all Eye-Fi cardnusers through the Eye-Fi Manager.

"People are engaged in photography at a deeper level than ever before. They have moved from being casual photographers to passionate enthusiasts, shooting in RAW for more extensive editing, adding geotags for a richer experience or using an online gallery to share their work," said Jef Holove, CEO of Eye-Fi. "These people are looking for tools that advance the art of photography and make it more efficient and the Eye-Fi Pro does both."

The Eye-Fi Pro 4GB SDHC WiFi memory card is available now from Amazon.com for $149. More product information can be found from Eye.fi.