Online Advertising Spending Slows into 2009

Like the rest of the economy, online advertising spending is also taking a hit and will fall into single digits next year for the first time.

eMarketer forecasts online ad spending of 25 billion in 2009 while still an 8.9 percent increase from 2008, a slowing trend nonetheless. Before the economic slowdown, it was predicted that ad spending would grow 14 percent in 2009 and now its just under half of that.

"Especially in economic turmoil, search is more trackable than any other ad format," eMarketer senior analyst David Hallerman said. "At this stage, it is a tried-and-true format that is supporting online growth."

Sites like ours, depend on advertising to stay afloat. While we may not be a large company we do have a lot of upkeep costs to pay for including hosting, licenses, software, and other business related needs.