Amazon Launches iPhone Optimized Kindle Store

Amazon today announced its new optimized Kindle Store for the Apple iPhone. Now when users of the iPhone hit the Kindle store, the store will be for the size and shape of the iPhone and iPod Touch. The new format allows iPhone and iPod Touch users to quickly access the Kindle's store of 280,00 books for $9.99 or less.

The Kindle for iPhone application was released on March 4th and quickly became the most popular books app in the iPhone App Store. Amazon's Whispersync technology saves and synchronizes Kindle customers bookmarks across Kindle, iPhone and iPod touch, so you always have your reading with you and never lose your place. Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle.

"The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them," said Ian Freed, vice president, Amazon Kindle. "The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We've been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and were excited to do that today."

All I can say is its about time! Amazon should have had this functionality from day one of the release of the Kindle for the iPhone application. However, it's good to know that they went back to correct this annoying feature, or lack thereof.