Yahoo CEO Planning to Announce Reorganization of Company

According to the Wall Street Journal Carol Bartz, Yahoo Inc's new chief executive, may announce a new management restructure as early as Wednesday. According to the internal memo that the WSJ obtained, Bartz indicated there might be a reorganization and that many top executives knew few details of the reorg.

Bartz was chose to lead Yahoo mainly due to the fact that her proven track record at Autodesk, led that company to be a very profitable boosting revenues from $285 million to $1.5 billion from 2002 to 2006. She ran a more traditional management structure, which is quite the change from the existing Yahoo management structure.

The new reorg will probably come in phases, since it will involve many changes. Likely, starting at the top of management and then working its way down.

Carol Bartz became the new CEO at Yahoo on January 14th as the previous CEO failed to turn the company around. Bartz was the CEO at Autodesk, a company that focuses on 2D and 3D design software for use with engineering and constructing buildings, from 1992 until 2006. According to Forbes, "Since 1992, Bartz, 56, has transformed Autodesk from an aimless maker of PC software into a leader of computer-aided design software, targeting architects and builders." She is credited with instituting and promoting Autodesk's "3F" or "fail-fast forward" concept -- the idea that you engineer a company to fail in certain missions, to be resilient to failure, and to respond to it by overcoming quickly. Bartz received a BA in Computer Science from the University of Wisconsin in 1971.

Yahoo's stock was up 1.24% in closing on Friday to $12.29. The stock has seen a $8.94 52-week low and a high of $29.73.