Linksys and Trend Team Up for Security but Whats the Point?

Cisco and Trend Micro have teamed up to introduce Home Network Defender, an Internet security service from Trend Micro that features Safe Web Surfing capabilities, parental controls, and user-activity reporting embedded on select Linksys by Cisco wireless-N home routers. "Home Network Defender helps to detect and eradicate Web threats such as online fraud, scams, phishing schemes, predators and viruses before they enter the home network."

"With tools from Trend Micro to identify malicious Web sites and content at the router level, Home Network Defender redefines online freedom and security for the entire family, helping parents to manage individual network activity from both within and outside the home." according to the press release.

Our leading Internet security software paired with top-of-the-line Linksys by Cisco routers delivers a powerful solution for home network security, said Carol Carpenter, vice president of global marketing for Trend Micros consumer business unit. We are pleased to be able to offer smart and effective Internet protection for the home so that families can receive the strongest real-time protection against the latest Internet threats while enjoying online activities to the fullest.

Pricing and Availability
The Home Network Defender is a software service that is housed on select Linksys by Cisco wireless-N routers and helps provide Internet security management and protection on IP-enabled devices on a home network. MSRP will be US$59.99 for the yearly service with a 30-day complimentary trial. For the next 60 days, there will be a special price of US$49.99.

What's the point?
If I understand this correctly, all that is being done is the hardware (router) is acting as a phishing filter between your computer and the Internet. Why pay for this when you can convert your router's firmware to DDR-WRT to get "Parental Controls" and "Network Activity Reports" for free. Then swap out your DNS servers with OpenDNS for further security, parental controls, and anti-phishing. Perhaps I missed something in the press release, but I don't see anything in it that's worth paying a yearly subscription. Sure you get AV on your PC but, should I even go down that road with a quick Google search of free antivirus? I didn't think so.