SanDisk Unveils Push Button Backup USB Flash Drives

SanDisk will be showing off their new family of SanDisk USB flash drives at CES this year which features the world's first backup USB flash drive with simple backup software activation at the touch of a button. They say there is no complicated software to install and no cables requires. All you do is plug the stick in a USB 2.0 port and the software on the device does the rest. Technical users can further customize the backup software as well. With capacities up to 64GB, the SanDisk Ultra Backup USB flash drive is designed to protect computer users photos, music, videos, personal and business documents, and other types of digital files, with the simple touch of a button.

Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply dont and that behavior is putting many consumers precious digital content at serious risk, said Kent Perry, director of USB product marketing, SanDisk. Were delivering incredibly simple backup to protect peoples most valuable digital content at Main Street prices. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives.

A 2008 Consumer Electronics Association market research report, titled Amassing Digital Fortunes: A Digital Storage Study, found the average U.S. online adult has nearly 1,800 files stored, and plans to store another 1,060 digital files during the next year. This amounts to approximately 30GB3 of content that needs to be backed up. The study found that digital photos are considered to be the most valuable because of their irreplaceable natures.

The SanDisk Ultra Backup drive will be available in capacities of 8GB-64GB and cost between $39.99 and $199.99.