Dell like many other companies are seeking to reorganize their company in the wake of the sour economy. Announced this week, Dell said they would be reorganizing its global management structure to focus on four distinctive groups. The four groups would be; large businesses, government, small-medium business and a consumers group which already exists before.
In the past two years we have significantly improved our competitiveness, reengineered our supply chain, broadened our product portfolio and introduced Dell to more people in more places than ever before. We have laid the foundation for the transition from a global business thats run regionally to businesses that are really globally organized, said Michael Dell, chairman and CEO.
Mr. Dell said the changes result from listening to customers and responding to their desire for faster innovation and globally standardized products and services.
Customer requirements are increasingly being defined by how they use technology rather than where they use it, said Mr. Dell. Thats why we wont let ourselves be limited by geographic boundaries in solving their needs.
Our Global Consumer group has proved that an integrated business unit can move with greater agility to unleash innovation to respond to the changing needs of customers, and now our Large Enterprise, Public and SMB groups will be best positioned to do the same, Mr. Dell added.
In a related move, the company announced that Mike Cannon, president, Global Operations, will retire from Dell effective Jan. 31, leaving many contributions to transforming the companys supply chain and improving its cost competitiveness. Mr. Cannon will be succeeded by Jeff Clarke who, in addition to his responsibilities as head of Dells Business Client Product Group, will become vice chairman, Global Operations. Mr. Cannon will serve as a consultant to Dell.
Also, having completed the transformation of Dells marketing organization, including revitalizing the brand and instilling new levels of marketing effectiveness and efficiency, Chief Marketing Officer Mark Jarvis will leave Dell this fiscal quarter and provide ongoing counsel to Dell through the consulting business that brought him to the company. Erin Nelson, formerly vice president of marketing, Dell Europe, Middle East and Africa, will assume the role of CMO.
Dell has begun the process of organizing people, functions and practices into the new global business units. The company plans to align its external and internal financial reporting with the new structure during the first half of Dells fiscal-year 2010, which begins in February.